Innovation: The Attacker's AdvantageIllustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products. |
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Page 188
... Airbus much better fuel economy . In three years Airbus Industrie's market share soared from barely 3 percent to more than 38 percent , and in 1981 Airbus Indus- trie actually moved ahead of Boeing in new orders written . Many factors ...
... Airbus much better fuel economy . In three years Airbus Industrie's market share soared from barely 3 percent to more than 38 percent , and in 1981 Airbus Indus- trie actually moved ahead of Boeing in new orders written . Many factors ...
Page 190
... Airbus plane ? For Airbus the answer to that question could decide its fate . In effect , Airbus has bet the company on its next product . If Boeing , the defender , can outmaneuver it , Airbus could find itself with serious financial ...
... Airbus plane ? For Airbus the answer to that question could decide its fate . In effect , Airbus has bet the company on its next product . If Boeing , the defender , can outmaneuver it , Airbus could find itself with serious financial ...
Page 301
... Airbus Industrie , 188-89 , 193 , 219 air liquification plants , 146-47 Air Products & Chemicals , 146- 147 Akutsu , Tetsuzo , 89-91 Alcoa , 115 Allied Corporation , 116–21 Amdahl , Gene , 76n , 202 American Can , 115 American ...
... Airbus Industrie , 188-89 , 193 , 219 air liquification plants , 146-47 Air Products & Chemicals , 146- 147 Akutsu , Tetsuzo , 89-91 Alcoa , 115 Allied Corporation , 116–21 Amdahl , Gene , 76n , 202 American Can , 115 American ...
Contents
A New Forecasting Tool | 87 |
Five How Leaders Become Losers | 113 |
Seven The Attackers Advantage | 165 |
Copyright | |
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Airbus approach Artificial Heart attack attacker's advantage BASF Bell Labs Boeing capital cash cost cash registers Celanese chemical chief technical officer chip Citrus Hill companies competitive competitors components consumer Corning corporate curve customers defender's Du Pont economic effort electronics engineers example germanium Gould happen Harris improve industry innovation integrated circuits investment Jack Kilby Japanese juice leader limits look machine makers manufacturers market share McKinsey ment million Monsanto Motorola naphthalene nology nylon orthoxylene Pepsi percent performance parameters phthalic anhydride plants polyester Pont potential problem product or process profits progress R&D productivity radials rayon replaced result S-curve sailing ships scientists silicon skills speed strategy success switch tech technical technol technological discontinuities Texas Instruments things tion tire cord transistors transition Transitron understand vacuum tubes