Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness
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It was during the period of lowest R&D return that the Japanese made the
greatest inroads into the U.S. market (Exhibit 21). Clearly the reasons for ...
Expressed mathematically: R&D Return = R&D Productivity x R&D Yield In
Chapter 4, we ...
What this means is that some industries need to get much higher returns on R&D
to get an acceptable return on capital. Paradoxically, these industries often
believe implicitly that they are close to their limits and have low R&D productivity.
... 103-6 see also R&D productivity: defender's vs. attacker's perspective on, 109-
10 in emerging vs. mature technologies, 108-9 and slope of S-curve, 101-2, 110
see also R&D productivity product manager system, 235-36 products: hybrid, 41,
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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