Innovation: The Attacker's Advantage

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Summit Books, 1986 - Business & Economics - 316 pages
Illustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products.

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Contents

A New Forecasting Tool
87
Five How Leaders Become Losers
113
Seven The Attackers Advantage
165
Copyright

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