Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness
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P&G had stolen the lead. In each of these cases and many more like them,
companies that were leaders in their field saw their fortunes suddenly disappear.
Do leading companies in fact not have the natural advantages they are supposed
As more companies became familiar with this approach they found it worked a
great deal better because it focused on meeting the customer needs in new ways
that could be protected. But even though this approach to managing technology ...
When companies are going through transitions, it is much easier to misinterpret
the market than to interpret it properly. Without the right data about the potential of
rival technologies they don't have a chance. Companies overestimate their ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
One Why Leaders become Losers
Two The Age of Discontinuity
Three Lessons from the Limitists
5 other sections not shown