Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness
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In short, these ideas will give the reader a new understanding of competition.
Needless to say the ... Why there are no static advantages in business, and why
individual products lose a competitive position faster than we expect. Why small ...
In their zeal to find out what customers wanted, companies forgot about meeting
these needs in unique and competitively protectable ways. Since they couldn't
protect new products from competitive imitation they failed to make money.
Further, two competitive products had picked up market share against ours —
one in specialized applications where customers were ... We decided to
undertake an investigation of the technical limits of both our product and the
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
One Why Leaders become Losers
Two The Age of Discontinuity
Three Lessons from the Limitists
5 other sections not shown