Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness
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Then in 1960 Harvard's Ted Levitt published his classic article "Marketing Myopia
," which in effect said, "We've forgotten about the needs of our customers. We
need to get back in touch with them." And indeed that was a correct analysis.
All this assumes that these changes in customers' perceptions of what is
important are noticed in the first place. Often they are not. Not at least until a
competitor enters with a new product with a new attribute and a new appeal. By
then it's often ...
KNOWING YOUR CUSTOMER Hubristic error #3 occurs when a company is
convinced it understands what its customers want. Talk to the owners of a failed
business and invariably you will find them puzzled about how quickly they were ...
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LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
One Why Leaders become Losers
Two The Age of Discontinuity
Three Lessons from the Limitists
5 other sections not shown