Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness
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In a sense they confuse measures of economic health with measures of
technological health. The simplest analogy I can give is when we are sick. If I don'
t have a thermometer, I can still tell I am sick by touching my forehead and feeling
that it's ...
Initially the defender will see his own economic performance and sales continue
to climb when the attacker is in the niche entry stage because the attacker is
moving slowly. The defender is overconfident because he has seen several ...
These economics, then, explain the rapid changes in market share discussed at
the end of Chapter 6. The cycle of ... HOME ECONOMICS There is perhaps one
more economic advantage attackers have — call it home economics. Attackers ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
One Why Leaders become Losers
Two The Age of Discontinuity
Three Lessons from the Limitists
5 other sections not shown