Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness
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the replacement market first, not with the big automobile manufacturers. ...
Presently it appears that the non-caloric sweetener, Aspartame, is taking market
share from hard-core sugar users as well as from the well-characterized diet
In the radial tire business it was when Michelin took the order for the Lincoln
Continental. Suddenly, the French tiremaker was a force in the U.S. market,
attracting attention and gaining market share. Before long it even started to
dominate the ...
These economics, then, explain the rapid changes in market share discussed at
the end of Chapter 6. The cycle of incubation and rapid explosion or collapse of
share (depending on whether a company is the attacker or defender) is not a ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
One Why Leaders become Losers
Two The Age of Discontinuity
Three Lessons from the Limitists
5 other sections not shown