Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness
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The key strategy for an attacker is probably based on technology whereas the
defender's strategy may require superior marketing. The pace of decision making
for an attacker often needs to be faster than that of the defender. The size of the ...
... 230-32 limits understood by, 34 management strategy of, 30 corporate culture:
anticipating changes in, 149- 152 changes in underlying technology and, 139-44
in chemical vs. biochemical industry, 144-47 skill base changes and, 205—10 ...
... 158 Marshall, Stuart, 128 material science, 50 Matsushita, 53, 104, 143 Mavica
, 156 Mays, Willy, 236 Merck, 242 mergers and acquisitions: as defender strategy
, 203-4, 206 new skills acquired through, 205- 207 in pharmaceutical industry, ...
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LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
One Why Leaders become Losers
Two The Age of Discontinuity
Three Lessons from the Limitists
5 other sections not shown