TV Commercials: How to Make Them, Or, how Big is the Boat?"Understanding how commercials are made is the key to doing it right. no matter what kind of budget you're on, you'll benefit from this step-by-step overview of the mechanics of television commercial production. You'll find material describing the roles and dynamics of the key players: the producer/director, agency, and client. By understanding the requirements of each group, you'll understand their needs and have a successful, friction-free production." "Students of film and television production for whom the commercial is an ideal study tool will benefit from this book, as well both clients and advertising executives who want to know more about the total process."--BOOK JACKET. |
Contents
Chapter 1 Introduction | 1 |
Chapter 2 Client | 9 |
Chapter 3 Agency | 31 |
Chapter 4 Preproduction | 59 |
Chapter 5 Production | 75 |
Editing | 115 |
Chapter 7 PostPlusAudioGraphicsAnimation | 129 |
Chapter 8 Research | 145 |
Chapter 9 Specialists | 153 |
Chapter 10 Useful Forms and Reference Material | 175 |
| 225 | |
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Common terms and phrases
actual advertising agency amount animation approved artist asked assistant Association audio begins boards budget called camera campaign cast choice client color commercial production completed considered contract copy cost costume create creative crew decisions designed director editing editor effects elements example expensive facility Figure film final frames graphics Grip handled hour idea important involved it’s kind light look manager material matter move offer Once operator particular perhaps person picture position presentation probably production company props questions recording Rentals responsible scene sell session shoot shot similar simply Sometimes sound specific spots stage stations studio talent tape television things track usually various