Strategies and Tools for Corporate BloggingIf advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? |
Contents
1 | |
2 Determining If Your Organization Should Blog | 19 |
3 Developing a Blogger Relations Strategy | 39 |
4 Blogging Guidelines for Companies | 63 |
5 Tools for Blogger Relations | 81 |
6 Writing for Blogger Relations | 101 |
7 Dialogue and the Art of Conversation for EffectiveBlogger Relations | 119 |