Tips and Tricks for Web Site Managers

Front Cover
Martin Kerr
Routledge, Sep 2, 2003 - Language Arts & Disciplines - 170 pages
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There are many challenges to Web site management: collecting and collating information, developing a design style, managing updates, and ensuring a consistently interesting, topical and informative site are just some of them. Whether working as a team or individually, Web site managers must frequently develop skills, solutions and services in relative isolation.
This book acts as an invisible support team, with acknowledged experts sharing their experiences in specific areas of site development. As well as the expert contributions, this book includes a wealth of advice from the information community, with timely tips submitted by Web and information professionals.
Contents: Introduction; Content gathering; Design and style; Structure and navigation; Accessibility and interoperability; Databases and directories; Intranet; Security; Team management; Managing copyright; Maintenance and updating; Promotion and marketing; Appendix; Index.
 

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Contents

Introduction
1
1 Site Definition and Planning
2
2 Information Architecture and Navigation Design
14
Case Studies 1
27
3 Page Design and Graphics
62
4 Site Quality and Accessibility
86
Case Studies 2
98
5 Web Site Policies and ECommerce
130
6 Marketing and Promotion
134
Conclusion
150
Appendix
151
Bibliography
153
Index
154
Copyright

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