Twitter Marketing: An Hour a DayThe complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time! |
Contents
Get to Know Twitter 1 | 1 |
Whos Using Twitter for What? | 39 |
Master Twitter Fundamentals | 127 |
The Main Points | 167 |
Use Twitter Search and 0ther Tools to Improve Your Experience | 205 |
Track and Monitor What Twitter Generates for You | 247 |
Develop and Launch Your Strategic Plan | 277 |
Establish Goals and Get Corporate BuyIn 309 | 309 |
Monitor Measure and Valuate | 357 |
Maintain Your Twitter Presence | 379 |
Prepare for Crisis Management | 395 |
Develop a Direct Response Promotion for Twitter | 413 |
Appendix A TwitterRelated Glossary | 431 |
Appendix B TwitterRelated Tools and Resources | 439 |
Tips from Tweeps | 447 |
Social Media Guidelines | 453 |