Twitter Marketing: An Hour a Day
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
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Get to Know Twitter 1
Whos Using Twitter for What?
Master Twitter Fundamentals
The Main Points
Use Twitter Search and 0ther Tools to Improve Your Experience
Track and Monitor What Twitter Generates for You
Develop and Launch Your Strategic Plan
Establish Goals and Get Corporate BuyIn 309
Monitor Measure and Valuate
Maintain Your Twitter Presence
Prepare for Crisis Management
Develop a Direct Response Promotion for Twitter
Appendix A TwitterRelated Glossary
Appendix B TwitterRelated Tools and Resources
Tips from Tweeps
Social Media Guidelines
Get Your Brand Started on Twitter