Twitter Marketing: An Hour a Day

Front Cover
John Wiley & Sons, Jan 12, 2010 - Business & Economics - 512 pages

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.

  • Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
  • The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
  • The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

 

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Contents

Get to Know Twitter 1
1
Whos Using Twitter for What?
39
Master Twitter Fundamentals
127
The Main Points
167
Use Twitter Search and 0ther Tools to Improve Your Experience
205
Track and Monitor What Twitter Generates for You
247
Develop and Launch Your Strategic Plan
277
Establish Goals and Get Corporate BuyIn 309
309
Monitor Measure and Valuate
357
Maintain Your Twitter Presence
379
Prepare for Crisis Management
395
Develop a Direct Response Promotion for Twitter
413
Appendix A TwitterRelated Glossary
431
Appendix B TwitterRelated Tools and Resources
439
Tips from Tweeps
447
Social Media Guidelines
453

Get Your Brand Started on Twitter
329

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About the author (2010)

About the Author

Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others. Follow Hollis's tweets at www.twitter.com/hollisthomases.

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