There's a Tsotsi in the Boardroom: Winning in a Hostile WorldThe message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs-- whether in parliament, the boardroom, in church, or on the street-- and all marketing strategies should be tailored accordingly. |
Contents
Introduction | 6 |
Street Talk | 18 |
The Four Cents Loaf and Other Stories | 31 |
Forget The Vision and The Mission | 43 |
Street Talk | 50 |
The Victory of the Underdogs | 57 |
The Joburg City Deep Market | 69 |
Common terms and phrases
25 November advertising Afrikaans agents airline apartheid asked Baduza bank bargaining power black managers boss bread buyers called cash cent Challenger City Deep Market Coca-Cola competition competitors consumers customers deal Derived from Note/Usage Eveready golden parachute gossip monger Heerden HIGH RELIABILITY ORGANISATIONS house brands human investment Johannesburg Zoo knew Kulula.com KwaThema leave Levi's liners lion live look manufacturer Market Authority means million moved Msandos Mshevu never OLD MUTUAL once paid Payneville peaches Pick n Pay Piet Liebenberg Pravin Gordhan PRIMEDIA problems profit Profurn Quadrant R1.5 billion rand Reinhard Mohn retailers SARS sell shareholders Sipho Twala someone South African started steal STREET TALK success TBBH tell things told township trade transaction costs Trevor Manuel tsotsi Umkhonto WeSizwe walk warehouse woman women words Zola Budd