There's a Tsotsi in the Boardroom: Winning in a Hostile WorldThe message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs-- whether in parliament, the boardroom, in church, or on the street-- and all marketing strategies should be tailored accordingly. |
Contents
Street Talk 4 The Four Cents Loaf and Other Stories Street Talk 5 Forget The Vision and The Mission Street Talk 6 The Race To Selfdestruction Stre... | 5 |
The Business Heavyweight Champion Title | 61 |
Pravin Gordhan | 62 |
Beating A Hostile World 63 The Transformation Journey | 63 |
Gordhan and the Managing Classes Street Talk | 65 |
The Soul of the City Deep Market Street Talk 69 | 72 |
Common terms and phrases
25 November advertising Afrikaans agents airline apartheid asked Baduza bank bargaining power boss bread buyers called cash cent Challenger City Deep Market Coca-Cola competition competitors consumers customers deal Derived from Note/Usage emerging markets golden parachute gossip monger Harvard Business Review Heerden HIGH RELIABILITY ORGANISATIONS house brands human industry Johannesburg Zoo knew Kulula.com KwaThema leave Levi's liners lion live London look manufacturer Market Authority million moved Msandos Mshevu never once paid Payneville peaches Pick n Pay Piet Liebenberg Pravin Gordhan PRIMEDIA problems profit Profurn Quadrant rand Reinhard Mohn relationship retailers SARS sell shareholders Sipho Twala someone South African started steal STREET TALK success TBBH tell things told township trade transaction costs Trevor Manuel tsotsi Umkhonto WeSizwe walk warehouse woman women Word Meaning Derived Zola Budd