The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Front Cover
Pearson Education, Limited, 2005
51 Reviews

What people are saying - Write a review

User ratings

5 stars
11
4 stars
22
3 stars
15
2 stars
3
1 star
0

Review: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

User Review  - Urvi Dharamshi - Goodreads

This book gives a effective picture of the reality at the bottom of the pyramid. What irks most people is that this book talks too much about how to sell to the poor than about how to uplift them. Yet ... Read full review

Review: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

User Review  - Aaron Redman - Goodreads

Bottom of the Pyramid or BOP is widely used in development circles and was first defined by Prahalad in an article which eventually grew into this book. The BOP refers to the billions of people who ... Read full review

All 20 reviews »

References to this book

All Book Search results »

Bibliographic information