Web Marketing All-in-One Desk Reference For DummiesEveryone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today. |
Contents
Table of Contents | |
Chapter 1 Internet Business Basics | |
Chapter 2 Making Money Online | |
Doubling or Tripling Your New Customer Revenue | |
Chapter 3 Designing to Sell | |
Chapter 4 Creating and Connecting Multiple Web Sites | |
Chapter 5 Creating Exceptional Copy That Sells | |
Chapter 6 Encouraging Communication | |
Dealing with Click Fraud | |
EMail Marketing | |
Asking for Permission | |
Chapter 3 Building a Quality EMail List | |
Chapter 4 Constructing an Effective Marketing EMail | |
Chapter 5 Making Your EMail Content Valuable | |
Tracking NonClick Responses | |
Blogging and Podcasting | |
Chapter 7 Getting Help with Your Web Presence | |
Search Engine Optimization | |
Creating Your SEO Worksheet | |
Chapter 4 Making Search Engines Love Your Site | |
Chapter 5 Understanding Blended Search | |
Chapter 6 Writing Great Copy for Search Engines And Readers | |
Chapter 7 Building Link Love | |
Using Your Tracking Worksheet | |
Chapter 1 Setting Your Conversion Goals | |
Choosing Your Reporting Tool | |
Chapter 2 Tracking Traffic Volumes | |
Tracking Referrers | |
Applying Those Targets | |
Chapter 1 Grasping PPC Methods | |
Using Google AdWords | |
Chapter 3 Making Keyword Lists That Sell | |
Chapter 4 Writing Ads That Earn Clicks and Pay You Back | |
Chapter 5 Budgeting and Bidding on Keywords | |
Tailoring Your Spending | |
Using Technorati | |
Chapter 3 Writing Like a Blogger | |
Chapter 4 Tracking Other Blogs | |
Chapter 5 Getting Involved on Other Blogs | |
Chapter 6 Promoting Your Posts | |
Chapter 1 Understanding Social Media | |
Chapter 2 Creating Your Social Media Desktop | |
Chapter 3 Creating Your Social Media Plan | |
Chapter 4 Navigating Top Social Media Sites | |
Chapter 5 Building Your Network | |
Chapter 6 Creating a Winning Social Media Campaign | |
Chapter 1 Getting Started with Mobile Marketing | |
Chapter 2 Planning a Mobile Marketing Campaign | |
Chapter 3 Running Mobile Communication Campaigns | |
Providing Text Promotions | |
Chapter 4 Launching a Mobile Advertising Campaign | |
Chapter 5 Delivering Valuable Mobile Content | |
Chapter 6 Getting Paid for Your Mobile Marketing Efforts | |
Chapter 7 Tracking a Mobile Marketing Campaign | |
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Common terms and phrases
adCenter advertising audience audio blog post bloggers bookmarking bounce rate brand browser budget button call to action campaign Chapter choose conversion coupon create customers database destination URL display e-mail address e-mail list e-mail marketing Edit example Facebook follow these steps goal Google AdWords Google Analytics Google Reader headlines homepage Interactive internet marketing keyword list link bait LinkedIn look minibook mobile Internet mobile marketing mobile marketing application mobile phone mobile subscriber MySpace Netvibes offer opt-in options pageviews pay per click phrase podcast promote relevant search engine optimization server shown in Figure shows social media someone spam strategy StumbleUpon sure target text messaging tool tracking traffic visitors Web analytics WordPress write Yahoo