Drip-dry Shirts: The Evolution of the Graphic DesignerBefore the Second World War, the term graphic design didn't even exist. Lucienne Roberts' Drip-dry Shirts: The Evolution of the Graphic Designer celebrates the work of those practitioners who created this now familiar term. Including work from and interviews with some of graphic design's biggest names - Ken Garland, Wim Crouwel, Milton Glaser, Karl Gerstner, Rosmarie Tissi and Ivan Chermayeff - this book gives an understanding of design history and sets contemporary work in an expansive and broad landscape. Contributors place their work in historical and personal contexts, reflecting on their formative years and long careers. Rich in anecdotes and observations, as influential designers speak honestly about what it was like to make design history, this is detailed visual retelling of the history of graphic design and its pioneers. |
Contents
| 8 | |
| 10 | |
The dimensions | 17 |
The history | 18 |
The politics | 24 |
The type | 28 |
The lettering | 36 |
The trademark | 40 |
Sabina Oberholzer | 93 |
Michael Gericke | 107 |
Rupert Bassett | 121 |
Helmut Schmidt Rhen | 135 |
Kerr Noble | 149 |
Dirk Fütterer | 163 |
Reference section | 177 |
The timeline | 178 |
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Common terms and phrases
Abram Games advertising Alan Fletcher American Anthony Froshaug architecture Armin Hofmann art and design art director artist Bauhaus Brookie Maxwell Chermayeff & Geismar clients Colin Forbes College of Art colour communication creative cultural design history design to art developed diesdies Dirk Fütterer drip-dry shirts dimension drip-dry shirts discussion early exhibition Experimental Jetset firstfirst Fletcher/Forbes/Gill font forms Geoff White graphic design Helmut Schmidt Helmut Schmidt Rhen Henrion Herbert Hermann Zapf ideas illustration images influence Ivan Chermayeff Jesse Collins Josef Müller-Brockmann Karl Gerstner Ken Garland Kerr Noble Kinneir learning letterforms logo London Margaret Calvert Michael Gericke Milton Glaser modern modernist Monotype Museum never Odermatt organised painting Paul Rand Pentagram photographic political poster printing produce projects Ravensbourne Ray Eames Robert Rosmarie Tissi Royal College Rupert Bassett Sabina Oberholzer serif studio Swiss design Switzerland teaching things Tissi tutor typeface typography US:US Visual Arts wanted Wim Crouwel York


