Read This!: Business Writing that Works

Front Cover
Prentice Hall, 2002 - Business & Economics - 173 pages
This book provides step-by-step practical guidance on how create user-friendly letters, faxes, emails and reports. Table of contents: * The basics (how to grab the reader's attention. How to create a user-friendly layout) * Applying the basics (Letters, faxes, emails, reports) * Letters, faxes and emails (theory, five steps to writing short persuasive letters, real-world case studies) * Reports (theory, five steps to short, punchy reports, real-world case studies).

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About the author (2002)

Robert Gentle has over ten years of business writing experience. Working as an award-winning financial journalist, then as a successful financial public relations consultant, he has written everything from press releases and promotional literature to newsletters and annual reports. Gentle regularly runs writing workshops for leading South African companies. He is the founder and managing director of Plain Business Writing, a Johannesburg-based plain language consultancy.

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