Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing, Volume 31, Issues 1-2 |
Contents
Introduction | 1 |
The Reification | 43 |
Mainstream Legitimization of Homosexual Men Through | 57 |
Copyright | |
10 other sections not shown
Other editions - View all
Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues ... Daniel L. Wardlow No preview available - 1996 |
Common terms and phrases
advertising American appearance attitudes toward homosexuality bisexual brand callers Calvin Klein campaigns chi square confederates Consumer Behavior consumer cultures Consumer Research context Daniel L differences discrimination Document Delivery Service Edited Editor female Francisco State University Gay & Lesbian gay community gay consumers gay male gay market gay press gay/lesbian community gay/lesbian market gays and lesbians gender gift gift-giving Haworth Document Delivery Haworth Press heterosexual homo homophobia homosexual and heterosexual Human Sexuality identity imagery images Index individuals interviews ISBN Issues in Marketing Journal of Homosexuality Latino Lesbian and Gay lesbian consumer lesbian couples market segment marketplace monograph published simultaneously P.O. Box PhD A monograph political Psychology recruitment relationship reported Research Issues response sample San Francisco sexual orientation social movements soft style subculture suggest sumer target market Theory tion Valentine's Day Wardlow women York
References to this book
The Changing Consumer: Markets and Meanings Alison Anderson,Kevin Meethan,R Steven Miles,Steven Miles No preview available - 2001 |