The World as Design

Front Cover
John Wiley & Sons, Mar 6, 2015 - Architecture - 190 pages
Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer.
Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the "cultural Sunday".
Wolfgang Jean Stock
 

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Needs both a line and content editor.
So poorly written that it reads like a bored middle school student's notes!

Contents

crisis of modernism 28 doing without symbols 36 aesthetic existence 40 the third modernism 62 charles eames 66 hans gugelot 85 bauhaus and
85
flying machines by paul mc cready 94 architecture as a reflection of the state
94
the nonusable useful item
113
the signature
124
intelligent building
132
my workspace does not yet exist
138
difficulties for architects and designers
143
appearance
150
graphic designers space to be themselves
167
a new typeface
176
the world as design
180
afterword
7
sources
9
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About the author (2015)

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design, e.g. Lufthansa, and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.

Wolfgang Jean Stock is an architectural historian and author. As a critic he writes articles i.a. for Frankfurter Allgemeine Zeitung, Suddeutsche Zeitung, and international journals of architecture.

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