Encyclopedia of major marketing campaigns, Volume 2

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Gale Group, 2006 - Business & Economics - 1947 pages
There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the 'Encyclopedia of Major Marketing Campaigns' looks at 500 major marketing and advertising campaigns of the 20th centu

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Encyclopedia of major marketing campaigns

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Developed as a companion to the publisher's Major Marketing Campaigns Annual, this volume profiles 500 of the most notable marketing and advertising campaigns of the past 100 years. These campaigns ... Read full review


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