50 Management Ideas You Really Need to KnowIn 50 Management Ideas You Really Need to Know, Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In 50 bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, and supply and demand, and covers the latest commercial concepts from the online world. (P)2008 Quercus Editions Ltd |
Contents
Introduction | |
Adhocracy | |
Balanced scorecard | |
Benchmarking | |
Blue ocean strategy | |
Boston matrix | |
06 | |
Brand | |
20 principle | |
Empowerment | |
Entrepreneurship | |
Experience curve | |
The five forces of competition | |
The four Ps of marketing | |
Globalization | |
Innovation | |
Channel management | |
Core competence | |
Corporate governance | |
Corporate social responsibility | |
Corporate strategy | |
Costs of complexity | |
Customer relationship management | |
Decentralization | |
Diversification | |
Japanese management | |
The knowledge economy | |
Leadership | |
Lean manufacturing | |
The learning organization | |
The long tail | |
Loyalty | |
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Common terms and phrases
activities adhocracy balanced scorecard benchmarking Blue ocean Blue ocean strategy Boston matrix brand business process called Channel management Chapter companies company’s competitive advantage competitors complexity condensed idea consultants consumers core competence corporate governance cost create Customer relationship management Decentralization decisionmaking diversification economy effect employees empowerment experience curve feedback firm firm’s five forces forces of competition Gladwell global goals growth improvement industry integration Internet investment Japanese Kaizen knowledge leaders Lean manufacturing learning organization Levitt longterm loyalty management ideas Market segmentation market share mass market merger Michael Porter needs operations organization’s outsourcing performance Peter Drucker principle Procter & Gamble profits Reichheld responsibility retailers sell Senge shareholders Six Sigma social stakeholder structure Sun Tzu suppliers Systems thinking Theodore Levitt theory things today’s Total quality management Value chain workers