50 Management Ideas You Really Need to Know

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Quercus, Oct 1, 2013 - Business & Economics - 208 pages

In 50 Management Ideas You Really Need to Know, Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In 50 bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, and supply and demand, and covers the latest commercial concepts from the online world.

(P)2008 Quercus Editions Ltd
 

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Contents

Introduction
Adhocracy
Balanced scorecard
Benchmarking
Blue ocean strategy
Boston matrix
06
Brand
20 principle
Empowerment
Entrepreneurship
Experience curve
The five forces of competition
The four Ps of marketing
Globalization
Innovation

Channel management
Core competence
Corporate governance
Corporate social responsibility
Corporate strategy
Costs of complexity
Customer relationship management
Decentralization
Diversification
Japanese management
The knowledge economy
Leadership
Lean manufacturing
The learning organization
The long tail
Loyalty
Copyright

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About the author (2013)

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including the Times, the New Statesman, and the Financial Times.

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