Infinite Loop: How the World's Most Insanely Great Computer Company Went InsaneThe inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself. |
From inside the book
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Page 66
... Apple Computer Co. is a partnership of myself and Steve Jobs founded to market PC boards . " Four days later , HP granted the release . Of course , plodding old HP would have the last laugh . Entering into the PC business late , it ...
... Apple Computer Co. is a partnership of myself and Steve Jobs founded to market PC boards . " Four days later , HP granted the release . Of course , plodding old HP would have the last laugh . Entering into the PC business late , it ...
Page 162
... Apple II or Woz's disk - drive controller , made Apple Computer . Mike Scott estimated that VisiCalc alone sold more than 25,000 Apple II's by the end of fiscal 1980 , almost 20 percent of Apple's total unit sales . Fylstra , Raskin and ...
... Apple II or Woz's disk - drive controller , made Apple Computer . Mike Scott estimated that VisiCalc alone sold more than 25,000 Apple II's by the end of fiscal 1980 , almost 20 percent of Apple's total unit sales . Fylstra , Raskin and ...
Page 594
... computer , 61 , 121 , 175 , 211 Philips , 473 phone phreaking , 30-35 , 56 Pippin television set - top box , 501 ... Apple , 254-58 Jobs's relationship with , 238-39 , 245 , 258 Lisa computer , 239 Macintosh computer , 233 , 234 , 235-40 ...
... computer , 61 , 121 , 175 , 211 Philips , 473 phone phreaking , 30-35 , 56 Pippin television set - top box , 501 ... Apple , 254-58 Jobs's relationship with , 238-39 , 245 , 258 Lisa computer , 239 Macintosh computer , 233 , 234 , 235-40 ...
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane Michael Shawn Malone No preview available - 1999 |
Common terms and phrases
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