Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment

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Dearborn Trade Pub., 2002 - Marketing - 288 pages
According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women.

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