The Art of SEO
"O'Reilly Media, Inc.", Mar 17, 2012 - Computers - 688 pages
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
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"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
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Reflecting Consciousness and Connecting Commerce
Chapter 2 Search Engine Basics
Chapter 3 Determining Your SEO Objectives and Defining Your Sites Audience
Chapter 4 First Stages of SEO
Chapter 5 Keyword Research
Chapter 6 Developing an SEOFriendly Website
Chapter 7 Creating LinkWorthy Content and Link Marketing
Chapter 8 How Social Media and User Data Play a Role in Search Results and Rankings
Chapter 9 Optimizing for Vertical Search