The New Graphic Design School: A Foundation Course in Principles and Practice

Front Cover
John Wiley & Sons, Feb 24, 2012 - Design - 192 pages
The principles and practice of graphic design

Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.

  • Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs.
  • Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity.
  • Packed with exercises and tutorials for students, and real-world graphic design briefs.

This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

 

Selected pages

Contents

Introduction
6
Principles
8
Practice
102
Resources
182
Glossary
184
Bibliography
191
Acknowledgments
192

Other editions - View all

The New Graphic Design School: A Foundation Course in Principles and Practice
David Dabner,Sheena Calvert,Anoki Casey
No preview available - 2009

Common terms and phrases

3ds Max Adobe advertising ASSIGNMENT audience basic browser camera client CMYK color composition compression consequat contrast create creative document drawing editing editor effective elements emphasis example film Flash folds fonts format GLOSSARY Graphic Design grid hierarchy Hyphenation ideas illum dolore Illustrator imagery InDesign information design Internet Jan Tschichold language Lasso Tool Layer layout legibility letterforms letters letterspacing lines logo look lowercase magazines meaning menu MODULE nulla facilisis NURBS objects options paper Paul Rand photographs Photomontage Photoshop pixels PRACTICE UNIT PRINCIPLES UNIT printer production programs range sans serif sans-serif screen serif shapes sheet skills space ST BRIDE LIBRARY standard studio style surface textures Tool typefaces typography vertical visual web design word WYSIWYG x-height XHTML Zadie Smith

About the author (2012)

David Dabner returned to academic life as a lecturer in design after working in the print and design industry for several years as a typographer. He teaches at the renowned London College of Printing and is Course Director of the Higher National Diploma in Typographic Design. He is the author of How to Understand and Use Design and Layout.

Sheena Calvert has over 20 years experience in graphic design and typography, and in art critical theory, gained both in the UK and the United States. She has taught at various universities and art schools, and she has established a New York-based design studio-Parlour. She has a particular interested in letterpress printing as an experimental medium.

Anoki Casey is a San Diego-based graphic artist and was web designer specializing in print, illustration, advertising, and identity development for small businesses, non-profits, start-ups, and creatives of all types. Check out his website: www.anoki.net.

Bibliographic information

TitleThe New Graphic Design School: A Foundation Course in Principles and Practice
AuthorsDavid Dabner, Sheena Calvert, Anoki Casey
Edition4
PublisherJohn Wiley & Sons, 2012
ISBN1118174801, 9781118174807
Length192 pages
Subjects ›  › 

Architecture / Interior Design / General
Design / Graphic Arts / General
  
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