Ethnographic decision tree modeling
Educators want to know why university enrollment by Blacks is decreasing. Psychologists at a drug rehabilitation center want to know how kids decide what drugs to use, and how they decide to switch from soft to hard drugs. Sociologists in a Women's Studies Center want to know why women's groups disband so frequently. What do all these people have in common? They want to know why people in a certain group behave the way they do. More importantly, they need to know the specific decision criteria used by the group in question. Ethnographic Decision Tree Modeling presents a practical method for answering these questions. From starting research to testing and verifying results, this handy volume takes you step-by-step through this unique research process. Gladwin summarizes rules of interviewing, outlines the uses of contrast questions and quantitative data, and shows how to develop a decision tree model. In addition, common problems and errors are pointed out and various applications of the method are presented. "Offers an interesting data modeling device for organizing and interpreting every process of decision making, risk and benefit analysis and rule bending." --Nexus: The Canadian Student Journal of Anthropology
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How to Test Decision Models
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breakfast at home breakfast contract decision Burger King buy a breakfast buy a contract BUY FERTILIZER buy the breakfast Buy the contract Chapter choice data cognitive composite model constraints contract a waste contract Buy credit club credit for fertilizer criterion cultural decision makers decision model decision process decision rules decision to go decision tree models early classes eating breakfast elicit decision criteria eliminate emic errors Ethnographic decision tree example farmers fast-food place fast-food restaurant Gladwin go to McDonald's Happy Meal Homework hungry informant informant's job offer job shifts Kasungu Kentucky Fried Chicken late as possible Lilongwe LIMIT SEARCH logical lunch at McDonald's maize Malawi McDonald's for lunch model-building sample morning ordering aspect outcome path plant potatoes Puebla questions real-life decision sample of decision script set of alternatives sleep as late SPOUSE stage step subroutines test the model want to sleep waste of money