A History of American Magazines: 1905-1930, Volume 5

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Harvard University Press, 2002 - Antiques & Collectibles - 616 pages

In 1939 Frank Luther Mott received a Pulitzer Prize for Volumes II and III of his History of American Magazines. In 1958 he was awarded the Bancroft Prize for Volume IV. He was at work on Volume V of the projected six-volume history when he died in October 1964. He had, at that time, written the sketches of the twenty-one magazines that appear in this volume. These magazines flourished during the period 1905-1930, but their "biographies" are continued throughout their entire lifespan--in the case of the ten still published, to recent years. Mott's daughter, Mildred Mott Wedel, has prepared this volume for publication and provided notes on changes since her father's death. No one has attempted to write the general historical chapters the author provided in the earlier volumes but which were not yet written for this last volume. A delightful autobiographical essay by the author has been included, and there is a detailed cumulative index to the entire set of this monumental work.

The period 1905-1930 witnessed the most flamboyant and fruitful literary activity that had yet occurred in America. In his sketches, Mott traces the editorial partnership of H. L. Mencken and George Jean Nathan, first on The Smart Set and then in the pages of The American Mercury. He treats The New Republic, the liberal magazine founded in 1914 by Herbert Croly and Willard Straight; the conservative Freeman; and Better Homes and Gardens, the first magazine to achieve a circulation of one million "without the aid of fiction or fashions." Other giants of magazine history are here: we see "serious, shaggy...solid, pragmatic, self-contained" Henry Luce propel a national magazine called Time toward its remarkable prosperity. In addition to those already mentioned, the reader will find accounts of The Midland, The South Atlantic Quarterly, The Little Review, Poetry, The Fugitive, Everybody's, Appleton's Booklovers Magazine, Current History, Editor & Publisher, The Golden Book Magazine, Good Housekeeping, Hampton's Broadway Magazine, House Beautiful, Success, and The Yale Review.

 

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Contents

The American Mercury
3
Listerine advertisement 1927
16
Appletons Booklovers Magazine
27
Appletons Booklovers Magazine 1905
31
Better Homes and Gardens
36
Current History
49
Current History 1915
52
Editor Publisher
59
The Midland
179
The Midland 1915
181
The New Republic
191
Herbert David Croly of The New Republic
194
Poetry
225
Harriet Monroe of Poetry
227
Portion by John T Frederick 231235
231
The Smart Set
246

James Wright Brown of Editor Publisher
65
Everybodys Magazine
72
The Freeman
88
The Fugitive
100
The Golden Book Magazine
117
Good Housekeeping
125
A fashion column of 1919
135
Hamptons Broadway Magazine
145
House Beautiful
154
The House Beautiful 1908
160
The Little Review
166
Portion by John T Frederick 172178
172
The Smart Set 1908
252
The South Atlantic Quarterly
273
The South Atlantic Quarterly 1905
279
Success
286
Time
293
Time 1923
299
The Yale Review
329
The Yale Review 1918
334
Unfinished Story or The Man in the Carrel Motts account of A History of American Magazines
341
Bibliography of Motts Writings on American Magazines
351
Index to the Five Volumes
353
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