The Grocers: The Rise and Rise of the Supermarket Chains

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Kogan Page Publishers, 2001 - Business & Economics - 350 pages
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An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels. This edition includes extra coverage on e-tailing and updated coverage of the fortunes of UK, European and US supermarkets, including Wal-Mart's take-over of Asda.

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About the author (2001)

Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University and a Governor of the Royal Shakespeare Company, of Dulwich College and of Cooperation Ireland. Andrew speaks and writes widely on marketing and business.

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