Rowntree and the Marketing Revolution, 1862-1969
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
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25 March advertising Aero agreed agreement April Arnold Rowntree Australia Black Magic Bournville brands Britain British Cadbury and Fry Cadbury—Fry Cadbury's Dairy Milk cake Canada cent chairman chocolate assortments Chocolate Crisp cocoa and chocolate cocoa butter Coffee Crisp commercial company's competition confectionery industry Conferences consumer continued cooperation costs count lines coupon decided demand despite Directors economic Elect cocoa employees export factory firm Fryer George Cadbury gums and pastilles Harris Ibid increased investment Joseph Rowntree July June KitKat Lloyd Owen Mackintosh managerial manufacturers March milk chocolate Morrell Nestle Newspaper Cuttings organisation output overseas product development profits promotion q.v. chapter resale price maintenance retailers Rown Rowntree board Rowntree Mackintosh Rowntree's scheme Scientific Management Seebohm Rowntree selling Sept shortages South Africa strategy subsidiary success sugar confectionery supply trade wages Wallace Walter Thompson workers xxxm xxxn York Board York Committee