Communication Technology: The New Media in Society

American households ATMs audience cable TV campaign channels chapter Chicago Claude Shannon communica communication effects communication networks communication research communication scholars communication science communication scientists communication system communication technologies computer bulletin board cybernetic degree Dewey diffusion diffusion of innovations dividual evaluation example farmers film Green Thumb system home computer human communication hypodermic needle model important individuals information gap Information Society innovation process interactive communication interpersonal investigation Kurt Lewin Lasswell Lazarsfeld Lewin linear model mass communication mass media media effects medium microcomputers model of communication munication munication technologies network analysis newspapers nologies Norbert Norbert Wiener occurred organization participants percent problems programming puter Qube radio rate of adoption Rogers role satellite Schramm Shannon Silicon Valley social impacts socioeconomic status Sociology Stanford teachers teleconferencing telephone teletext Third World unit of analysis University users usually utilized VCRs video cassette recorders videotext videotext system Wiener Wilbur Schramm