Innovation: The Attacker's Advantage

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Summit Books, 1986 - Business & Economics - 316 pages
Illustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products.

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Contents

Two The Age of Discontinuity
45
A New Forecasting Tool
87
Five How Leaders Become Losers
113
Copyright

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