Innovation: The Attacker's AdvantageIllustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products. |
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Page 188
... Airbus much better fuel economy . In three years Airbus Industrie's market share soared from barely 3 percent to more than 38 percent , and in 1981 Airbus Indus- trie actually moved ahead of Boeing in new orders written . Many factors ...
... Airbus much better fuel economy . In three years Airbus Industrie's market share soared from barely 3 percent to more than 38 percent , and in 1981 Airbus Indus- trie actually moved ahead of Boeing in new orders written . Many factors ...
Page 219
... Airbus ruled the skies . Today Airbus is strug- gling for its life . Overnight attackers become defenders and if they want to survive they must learn a whole new set of skills . They must believe in and discern the structure and pattern ...
... Airbus ruled the skies . Today Airbus is strug- gling for its life . Overnight attackers become defenders and if they want to survive they must learn a whole new set of skills . They must believe in and discern the structure and pattern ...
Page 301
... Airbus Industrie , 188-89 , 193 , 219 air liquification plants , 146-47 Air Products & Chemicals , 146- 147 Akutsu , Tetsuzo , 89-91 Alcoa , 115 Allied Corporation , 116-21 Amdahl , Gene , 76n , 202 Army , U.S. , 151–52 Ash , Roy , 149 ...
... Airbus Industrie , 188-89 , 193 , 219 air liquification plants , 146-47 Air Products & Chemicals , 146- 147 Akutsu , Tetsuzo , 89-91 Alcoa , 115 Allied Corporation , 116-21 Amdahl , Gene , 76n , 202 Army , U.S. , 151–52 Ash , Roy , 149 ...
Contents
Two The Age of Discontinuity | 45 |
A New Forecasting Tool | 87 |
Five How Leaders Become Losers | 113 |
Copyright | |
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Airbus approach Artificial Heart attack attacker's advantage BASF Bell Labs Boeing capital cash cost cash registers Celanese chemical chief technical officer chip Citrus Hill companies competitive competitors components consumer Corning corporate curve customers defender's Du Pont economic effort electronics engineers example germanium Gould happen Harris improve industry innovation integrated circuits investment Jack Kilby Japanese juice leader limits look machine makers manufacturers market share McKinsey ment million Monsanto Motorola naphthalene nology nylon orthoxylene Pepsi percent performance parameters phthalic anhydride plants polyester Pont potential problem product or process profits progress R&D productivity radials rayon replaced result S-curve sailing ships scientists silicon skills speed strategy success switch tech technical technol technological discontinuities Texas Instruments things tion tire cord transistors transition Transitron understand vacuum tubes