Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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The advantage once held by Allied in naphthalene technology was lost to
orthoxylene, produced first by BASF and then by U.S. companies under license.
technology was West Germany's Badische Analine and Soda Fabrik (BASF),
which has ...
Part of BASF's strategy involved a two- step approach often used in the chemical
industry. It developed a catalyst, which it then improved. The first generation of
the catalyst went to its licensees, the second and improved generation into its
naphthalene route in the mature stage, while BASF was using orthoxylene in the
adolescent stage. Given this situation, BASF, although initially it didn't get as
much PA from its process, was making about 12 times as much progress per ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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