Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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Then came freeze storage by Coca-Cola's Minute Maid. Now cryogenic
extraction is being commercialized by Citrus Hill, a division of Procter & Gamble.
It's too early to tell yet if cryogenics will replace freeze storage, but it's always
important to ...
It is reported that the initial Citrus Hill brand tasted no different from Minute Maid
or Tropicana. But Business Week speculates, "The rollout of a conventional 'me-
too' brand could be a P&G ploy to draw out rivals and strategies, drain their bank
... 74, 76«, 202 see also electronics industry; silicon; transistors Citibank, 38, 56,
223 R&D expenditures of, 49 Citrus Hill, 48, 226-27 Clark, Barney, 89, 96
Clausewitz, Karl von, 1 07 Clemente, Roberto, 236 Cleveland Clinic, 89-91
Clevite, 130, ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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