Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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For its part, Monsanto did not stick with the old technology but wisely bought a
license to the orthoxylene process from BASF, maintaining its number two
position. Why did BASF license Monsanto? Why didn't it try to keep all the profits
for itself ...
Thus, Monsanto and the other licensees could compete effectively against the
naphthalene producers, including Allied, but were still less effective than BASF.
Unfortunately for BASF, U.S. producers were too enthusiastic about the new ...
A good example is Monsanto. For decades Monsanto made its money in
commodity chemicals. With the price of oil rising in the 1970s, Monsanto began to
face new competition in petrochemicals from the oil companies. Shrewdly,
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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