Innovation: The Attacker's AdvantageIllustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products. |
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Page 244
... Pepsi or Len Baker at Union Carbide are other examples of R & D heads qualified to move up . The argument often made is that the chief technical offi- cer really has to be the best technologist in the labs or he won't get adequate ...
... Pepsi or Len Baker at Union Carbide are other examples of R & D heads qualified to move up . The argument often made is that the chief technical offi- cer really has to be the best technologist in the labs or he won't get adequate ...
Page 253
... Pepsi ad in The New York Times read , " After 87 years of going at it eyeball to eyeball , the other guy just blinked . " Coke had changed its formula to more closely match Pepsi's . The uproar that followed was covered daily in all the ...
... Pepsi ad in The New York Times read , " After 87 years of going at it eyeball to eyeball , the other guy just blinked . " Coke had changed its formula to more closely match Pepsi's . The uproar that followed was covered daily in all the ...
Page 310
... Pepsi. markets , marketing ( cont . ) Monoclonal Antibodies Inc. , 51 203 speed of transitions in , 161-64 substitution in , 50-51 , 178 technological limits in evaluation of , 66–70 technology " linked " to , 42 Young East Side ( Y.E.S. ) ...
... Pepsi. markets , marketing ( cont . ) Monoclonal Antibodies Inc. , 51 203 speed of transitions in , 161-64 substitution in , 50-51 , 178 technological limits in evaluation of , 66–70 technology " linked " to , 42 Young East Side ( Y.E.S. ) ...
Contents
Two The Age of Discontinuity | 45 |
A New Forecasting Tool | 87 |
Five How Leaders Become Losers | 113 |
Copyright | |
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Airbus approach Artificial Heart attack attacker's advantage BASF Bell Labs Boeing capital cash cost cash registers Celanese chemical chief technical officer chip Citrus Hill companies competitive competitors components consumer Corning corporate curve customers defender's Du Pont economic effort electronics engineers example germanium Gould happen Harris improve industry innovation integrated circuits investment Jack Kilby Japanese juice leader limits look machine makers manufacturers market share McKinsey ment million Monsanto Motorola naphthalene nology nylon orthoxylene Pepsi percent performance parameters phthalic anhydride plants polyester Pont potential problem product or process profits progress R&D productivity radials rayon replaced result S-curve sailing ships scientists silicon skills speed strategy success switch tech technical technol technological discontinuities Texas Instruments things tion tire cord transistors transition Transitron understand vacuum tubes