Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
Results 1-3 of 22
One of the most important findings was their belief that on average U.S.
companies could double their R&D productivity. Such is the untapped potential of
defenders that half the gain, they believed, could come from a more effective
choice of ...
Is R&D working on improving today's performance parameters, or yesterday's or
tomorrow's? Is marketing conceptualizing the ... This can happen only if both the
R&D productivity and the yield ratios are positive. In real life, however, either can
cut by defenders, 201-2 oversupply and, 174-75 Priest, Alice, 21 Priestly, Joseph,
164 Prince racquets, 36 Procter & Gamble, see P&G product development: long-
term research split from, 57- 58 speeding of, 103-6 see also R&D productivity: ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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