Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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For example, when solid-state electronics replaced vacuum tubes. In fact, rarely
does a single technology meet all customers' needs. There are almost always
competing technologies, each with its own S-curve. Thus, in reality, there may be
For example, the customer may want his copier to be speedier but not if that
implies sacrificing reliability. Further there is often a complex relationship
between what the customer wants and what the product designers can deliver.
For example ...
another example of how P&G goes on the attack. The move into juice drinks was
made only after many years of R&D in the beverage business, in both coffee and
soft drinks. It is reported that the initial Citrus Hill brand tasted no different from ...
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LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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