Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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"We started by trying to get a precise view of which technical factors of our
product were most important to its users. We then sought to determine both the
theoretical and practical limits to these factors. For several of the factors, we
found we ...
The "what," as Owens Corning expressed it, was the "technical factors of our
product that were most important to the customer." The trick is relating these "
technical factors," which are measurable attributes of the product or process, to
Have you identified the key buying factors for each product group?
Understanding technology starts with understanding customers. Auto
manufacturers, for example, may want something different from retailers who sell
replacement tires, or at ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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