Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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We've seen this happen time and again in the electronics industry. Products such
as microwaves, audio cassettes and floppy discs failed at first to meet customer
standards, but then, almost overnight, they set new high-quality standards and ...
For instance, consider what might happen if the biochemical business were to
take over from the chemical industry. We could easily find that small plants were
more economic than large plants and that they could be located all around the ...
This can happen only if both the R&D productivity and the yield ratios are positive
. In real life, however, either can be zero or negative. Zero productivity means a
company is not making any technical progress from its investments. Negative ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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