Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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After World War II, Du Pont switched from rayon to its proprietary nylon tire cord.
Over the years Du Pont and American Viscose tried to better the other's product
with a series of improvements. Because nylon had higher limits, rayon began ...
Cumulative R + D effort, Millions of constant $ 1 6 From Cotton to Rayon to Nylon
to Polyester. Du Pont, not understanding where nylon was on its S-curve, got little
for its last $75 million of R&D, while Celanese progressed much faster with ...
The Polyester Department brought its tire for testing to the Nylon Department and
was told, "Gee, this is a terrific product. It's almost as good as the latest nylon tire
cord. It just needs a bit more development." For the polyester designers that was
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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