Innovation: The Attacker's Advantage
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e
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Cumulative R + D effort, Millions of constant $ 1 6 From Cotton to Rayon to Nylon
to Polyester. Du Pont, not understanding where nylon was on its S-curve, got little
for its last $75 million of R&D, while Celanese progressed much faster with ...
So this left polyester and here Du Pont should have had an edge. Its
manufacturing technology was already in hand. Du Pont was both the leading
maker of polyester and the leading producer of tire cord. So you might think Du
Pont inevitably ...
been for Du Pont to build and operate another tire-cord development lab within
the polyester department. Nobody outside Du Pont knows the full story, but from
what I've been able to piece together, it goes something like this. The Polyester ...
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
A New Forecasting Tool
Five How Leaders Become Losers
Seven The Attackers Advantage
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