How Customers Think: Essential Insights Into the Mind of the Market

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Harvard Business Press, 2003 - Business & Economics - 323 pages
An intriguing look at how the mind, body, and environment interact to drive our buying decisions, this book opens the door to the next source of competitive advantage.
 

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required reading for design researchers and interaction designers.

Contents

III
3
IV
27
V
45
VI
47
VII
73
VIII
101
IX
111
X
129
XIV
211
XV
235
XVI
237
XVII
263
XVIII
285
XIX
291
XX
311
XXI
319

XI
149
XII
165
XIII
189
XXII
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