Anatomy of a Typeface
To the layman, all printing types look the same. But for typographers, graphic artists, and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate concern.
That exploration of letter forms, and their division and classification into "families" or generic groupings, is the heart of this comprehensive study. Written by an expert who has examined letters all his life, this monumental analysis of letter forms considers a broad and representative range of international typefaces. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. From Garamond to Bembo to the design and manufacture of sans-serif letters and newspaper types, this is the first full-scale investigation of typefaces since D. B. Updike's classic Printing Types was published in 1922.
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2I Caledonia 243
Franklin Gothic and the Twentiethcentury Gothics
Clarendon and the Squareserif Revival
Optima and the Humanist Sansserif Types
Futura and the Geometric Sansserif Types
3O Script Cursive and Decorated Types 349
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ABCDEFGHIJKLMNOPQRSTUVWXYZ advertising Aldus alphabet American Type Founders appeared Arrighi Baskerville became Bembo Binny black letter Bodoni Bold book type Bookman Bruce Rogers Bulmer called calligrapher capitals cast Centaur chancery characters Cheltenham Clarendon classic Claude Garamond Cloister commercial copy cursive Daniel Berkeley Updike Didot Dwiggins early edition English Monotype engraver fonts foundry French Futura Garamond German Giambattista Bodoni gothic Goudy Granjon Griffo Hammer Hermann Zapf Intertype italic Janson later legibility letter forms lowercase machine manufacturers Mardersteig modern Morris Benton newspaper Nicolas Jenson nineteenth century º º Old Style original Palatino period phototypesetting Plantin popular Press printers printing types produced published punchcutter revival roman types Ronaldson sans serif sans-serif type script ſº specimen book square serifs standard Stanley Morison Stempel strokes tradition type designer Type Founders Company typeface typefounders typefoundry typesetting typographic historian uncial United William Caslon Zapf