Business Planning: A Guide to Business Start-Up

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Routledge, Jun 7, 2007 - Business & Economics - 288 pages
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A readable and structured guide for the increasing numbers of people each year who consider setting up a small business or becoming self-employed.

'Business Planning' outlines the options and risks involved in setting up a business. The importance of thorough planning is often overlooked and only becomes evident if the business fails. This is highlighted in a recent study by the SFEDI of 486 bankers and accountants where lack of planning was the most common reason cited as to why businesses fail. 'Business Planning' shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops.

This is the only book based around the Small Firms Enterprise Development Initiative (SFEDI) for first time owner-managers. It contains all the underpinning factual information required to prepare and present a successful Business Plan for presentation to a bank manager, or an alternative potential source of finance, or for use in an NVQ portfolio. It is in line with the major syllabuses for Business Start-Up, and can be used as a course book for anyone completing a formal NVQ level 3 qualification in this area, with tips on NVQ structure and assessment.
 

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Contents

Chapter 1 The importance of business planning
1
Chapter 2 The structure of the business plan
12
Chapter 3 The business idea
44
Chapter 4 Personal skills and abilities
62
Chapter 5 Identifying relevant legislation
76
Chapter 6 Financial planning
106
Chapter 7 Financial controls
125
Chapter 8 Sources of finance
140
Chapter 11 Customer service
188
Chapter 12 Premises requirements
198
Chapter 13 Physical resource requirements
211
Chapter 14 Recruiting and employing staff
224
Chapter 15 Formulating the business plan
244
Chapter 16 The NVQ assessment process
251
Appendix Summary of Units and Elements of the revised Owner Manager NVQ standards
268
Index
273

Chapter 9 Sales and marketing
153
Chapter 10 Monitoring and controlling quality
175

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About the author (2007)

David Butler is the vice president of innovation and entrepreneurship at the Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth start-ups. Under David's leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation

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