AMA Management Report, Issue 13

activity adequate advertising agency anti-perspirant automatic watch balance wheel basic BBDO Betty Crocker mixes Boston Cream Pie brainstorming session Bristol-Myers Census cent chemical company's consumer coordinated cost course customers Department development engineer Dictaphone Dictet distributors DIVISION drug effort electrical employees equipment established executives Exhibit experience facilities factors field Hamilton Watch Company ideas important improved indicated individual industrial designer insecticide interest inventor involved Iron Age laboratory LRMD machine magnetic manufacturing market measurement market research materials mechanism ment merchandising metalworking Mills necessary new-product development number of production operation organization package Pagemaster performance plants problem Product Development Committee product innovation PRODUCT LINES product planning production workers profit ratio recording responsibility result sales potential salesmen selling SIC industry specific staff statistics Stromberg-Carlson success SUPERVISOR techniques tests tion toxicological transistors U.S. Post Office watch