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" The use of interaction as a basis for co-creation is at the crux of our emerging reality. "
The Future of Competition: Co-Creating Unique Value With Customers - Page 8
by C. K. Prahalad, Venkat Ramaswamy - 2004 - 272 pages
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Een nieuwe kijk op de experience economy: betekenisvolle belevenissen

Albert Boswijk, Thomas Thijssen, Ed Peelen - Business & Economics - 2005 - 206 pages
...bereiken. Maatschappelijk beschouwend, marketing Prahalad & Ramaswamy, 2004 The Future of Competition The use of interaction as a basis for co-creation is at the crux of our emerging reality. Individual customer. Personalized co-creating experience. Economisch, management DEEL l DE THEORIE...
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The Experience Economy: A New Perspective

Albert Boswijk, Thomas Thijssen, Ed Peelen - Cases - 2007 - 244 pages
...attaining happiness. Sociocultural, Marketing Prahalad & Ramaswamy, 2004 The Future of Competition The use of interaction as a basis for co-creation is at the crux of our emerging reality. Individual customer. Personalised co-creating experience. Economic, management Questions on the Heineken...
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